How to use the GOV.UK brand

Help users find, understand and trust the GOV.UK brand. Meet their needs across different channels and contexts.

Key elements

Graphic device

Using the dot as a guide and companion in images and videos.

Logo system

How the GOV.UK wordmark and crown work together in different contexts.

Colour

Core brand colours, palettes and contrast requirements for accessibility.

Typography

Which typeface and font to use, and how to use them.

Data

Principles for creating GOV.UK-branded charts and visualisations.

Brand in use

One brand. Many places.

Using the GOV.UK brand

These guidelines show government teams how to apply the brand on official GOV.UK channels.

Get brand assets

You can find and download brand element and asset files in the govuk-brand-assets repository on GitHub.

Need help?

If you’re part of a team that works on government products and services, and got a question about how to apply the brand guidelines, contact the team.

You can also contact the team to get approval to use the brand.