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Introduction

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Graphic device

• Brand expression
• Dot use examples

Logo system

• Logo elements
• Brand hierarchy
• Web logo
• App logo
• Social logo

Colour

• GOV.UK is a blue brand
• Web colour
• App colour
• Social colour
• Print colour
• Charts colour
• Maps colour
• Illustrations

Typography

• Web typography
• App typography
• Social typography
• Print typography

Data

• Charts
• Dashboards
• Maps
• Data examples

Illustration

• Illustration principles
• Guide for creating illustrations
• Layout of a scene
• Characters
• Hands and gestures
• Objects and props
• Incorrect visual approaches
• Illustration examples
• Accessibility
• File formats and exporting

Brand in use

• Web brand in use
• App brand in use
• Social brand in use

About this website

• Accessibility statement