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Social

These images and videos show how GOV.UK stays consistent and coherent in social contexts.

Indicative examples for illustrative purposes only.

Social - Instagram

Series of images showing Instagram screenshots from the GOV.UK account, starting at the homepage to a story about 'Here's how I got my driving licence'.

Teaser image saying "Today is the Summer bank holiday" alongside a graphic of a yellow sun.

Teaser image saying "Step 2: Get your pet microchipped" in a dark blue circle on an accent teal background

Teaser image saying "Get support with the cost of living" with "support" in a lozenge-shaped highlight.

Teaser image saying "UK weather warnings" on a dark red background, with an exclamation mark in a red circle.

Teaser image saying "Get help with your pension" alongside a graphic of a circular-shaped piggy bank.

Teaser image saying "Check a vehicle before you buy it", branded as a "How to guide" with an accent teal circle

Teaser image saying "Step-by-step guide: Registering a death" in a large white circle on a dark blue background.

Teaser image with 3 purple circles of varying sizes representing Most viewed pages with visit numbers.

Teaser image saying "Here's how I got my driving licence" with various circular and rounded-corner graphics. "Driving license" is in a lozenge-shaped highlight.

Social - X

Screenshots of GOV.UK's X account on mobile and on desktop.

Social - Instagram story

Short clip of people being interviewed on the street. The end of it is overlayed with the social end frame. (As below, dots in a spiral turn into the dot within the GOV.UK logo.)

Social - YouTube

Screenshots of GOV.UK's YouTube account on mobile and on desktop.

Social - end frames

No audio. The dot leads a trail of other dots of various colours in a spiral towards the centre of a widescreen, where it becomes the dot within the GOV.UK logo as it fades and pushes in. The crown logo element is revealed by a circular iris effect at the bottom of the screen as the dots in the crown rise and fan out.