Graphic device

Using the dot as a guide and companion in images and videos.

The dot

Our dot is the bridge between government and the UK, by the side of users to help make information and services easier and more useful.

Used within our wordmark and as a graphic device across all GOV.UK channels, the dot is a guiding hand, for life.

Indicative examples for illustrative purposes only.

No audio. The dot starts from its place within the GOV.UK logo, then expands, bounces and moves through a range of animation examples that introduce government information and services.